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MOTHER'S DAY
client profiles
Canada's largest retail pharmacy chain. With over 1300 locations across Canada, it is also home to Canada’s largest loyalty program – Shoppers Drug Mart Optimum.
Canada’s # 1 greeting card company who are also Shoppers Drug Mart largest retail venders. Carlton Cards help Canadians make the world a more thoughtful and caring place Every Single Day.
The world's greatest adventure travel company. They offer a wide selection of small-group tours, safaris and expeditions.
promotional summary
April 18 - May 13, 2016
Buy 3 Carlton Cards in the promotional period and swipe your Shoppers Optimum Card and you are automatically entered into a trip for you and your mom to Machu Picchu Peru.
partnership details
Digital flyer – 6.9 million distribution
Online – film and promo feature on www.shoppersdrugmart.ca
Flyer/Print – Sweepstakes and movie promotion Shoppers Drug Mart Print
In Store – 10x signs in 1300+ locations across Canada
Mobile App – film and promo feature on Shoppers Drug Mart Mobile App
17,900
800
2,500
Email Blast – Reached 49,500
Trip for 2 to Machu Picchu + Flight for 2 from anywhere in North America - $6,000 Prize Value
outcomes
Through the partnership Mother’s Day had, we were able to successfully launch a program that had incredible reach and response.
70,700
people reached digitally
6.9 million household emails
Over 1300 in-store signage, coast to coast in Canada
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