about us
our approach
what we do
Music - Film - Sports
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Pilot Light Entertainment is a full service brand partnership consulting agency that specializes in working with entertainment properties to fill their need for sponsorship or partnership marketing.
We help to broker partnerships between our clients and brand partners that work for both parties.
how we started
A Different Mindset
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There is always a perception around "sales"....sales people are the WORST!
At Pilot Light Entertainment, we stand by building relationships with our clients and brand partners. Building a relationship means listening and truly understanding their business, their objectives and challenges in their world.
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There is no "Hard Sell". We believe in PARTNERSHIP in the truest sense of the word.
Let us get to know you so we can build something that works... TOGETHER.
our team
Kendrick Yip (Kenny)
Founder/President
Kendrick has had the privilege to work at globally recognized organizations like Live Nation and Maple Leaf Sports and Entertainment. Through 18+ years of experience working in a corporate partnership capacity, he knows how to speak to brands who want to use entertainment as a part of their marketing mix and, in turn, has had the opportunity to work alongside some of the entertainment industry's best talents. He has the ability to understand a brand's needs and the knowledge of how to use entertainment assets to build mutually beneficial programs that deliver ROI.
Sydney Richardson (Syd)
Partnerships Manager
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Sydney brings a blend of creative vision, operational strength, and strategic partnership development to her role as Manager of Partnerships at Pilot Light Entertainment. Known for precise, efficient execution, she delivers seamless, memorable experiences that consistently exceed client expectations. With a solutions-oriented approach and a strong eye for detail, Sydney helps shape distinctive brand moments that resonate with audiences and drive lasting value for Pilot Light’s clients.
Maya Hopen
Coordinator
Working across documentary research, social media, and videography, Maya is interested in the relationship between storytelling, ethics, and business strategy. She has a strong interest in the evolving Canadian media landscape and its influence on creative development and distribution. Maya’s education spans media theory, production and policy. Her academic research is focused on how businesses intersect with entertainment and culture to create relevant and expressive marketing initiatives.